• Market Demand: Stainless Steel is the highly used metal in utensils industry. The demand for stainless steel utensils is growing by 15% annually on an average basis. India’s Department of Commerce has observed a constant increase in the exports of stainless steel kitchenware and tableware products. Indian made kitchenware and tableware products are also demanded in European & USA market. Even domestic markets have great demands of stainless steel cookware, kitchenware and cutlery products. Different Indian cultures have a tradition of buying utensils for marriage and other rituals which raise demand day by day.
• Finish product in terms of human perception: Traditionally the term Finish product means a product or an article which is ready to use or ready to supply to the end user. But nowadays the term finishing is expanded with number verities, values, consumer demands, patterns and many things more. Usually, Finishing proves the quality and durability of any product. And over a period of time quality standards keeps changing according to the competition, demand, technology, resources etc. But according to human perception finish product means a product which can fulfill all purpose of buying, can develop a reputation of the user and a product to which people likes to see & touch again & again. Nowadays purchasing & shopping is not just a matter to fulfill the needs, it is also about to satisfy the social status.One of the largest cookware manufacturer in Ahmedabad – Gujarat has told that the quality standard of utensils industry was different before 10 years. It has been upgraded since last 10 years and it will get out-dated in next 5 years. The industry is constantly changing and upgrading quality standards to fulfill the needs of end users and to beat the competition. So Indian manufacturers are always needed to look forward to new techniques and alternatives to upgrade product quality. High Gloss and Mirror shine is the current trend of demands and the general forecasting says that the future demand will be Mirror Gloss finish at low cost. So quality is not the only factor to be improved, the cost is also a matter of improvement.
• Difference between normal & premium products: Market is loaded with different verities of products. But there are 2 basic types, Normal products, and Premium products. The size, Material, the design may be same in both the types, but the quality, finish and looks are ordinary in normal products. It cannot attract more number of customers, and even it cannot earn a premium price. It can target only low budget users but cannot earn great profits. Whereas premium products are of best quality, high-grade finishing, and extraordinary looks. It attracts large number of customers. It can target upper-class users and yields supper normal profits. More on this, premium products also develops a social reputation of the user while being a status symbol.
• Mirror shining plays on important role: Mirror shine finish is a symbol of high-grade quality. Mirror shine finish can attract the number of customers and make customers to buy the product. Moreover to this, mirror shine is being considered as a hygienic factor for dairy vessels and pharmaceutical equipment. Because mirror finish do not allow the savage of residue on the surface and this helps manufacturing process to prevent unhygienic environment. Most manufacturers of utensils, cookware, kitchenware, tableware, dairy vessels and pharmaceutical equipment industry are trying hard to achieve mirror shine finish. But many of them are not getting better alternatives, techniques and other resources to make it possible. So it a universal question that “How to get mirror shine?” But achieving mirror shine has become very easy nowadays. CROWN BRAND buffing compounds can develop mirror shine just in 2 steps. Yes, that’s the truth….just in 2 steps.
Most manufacturers follow 2 steps in buffing process by using 2 different types of polishing compounds, but that is not enough to achieve mirror shine. Manufacturers are not able to satisfy the client’s requirements of mirror shine and hence they are losing business in the current competitive market. Some of the manufacturers have tried additional alternatives by following 3 steps of buffing process with different and expensive polishing compounds to achieve mirror finish results. They made good results but it becomes costly for them. Their overall production cost has increased with a considerable difference and this makes their products costly. So again they lose business in the price competitive market. Observing to these problems and needs of stainless steel products manufacturers, CROWN BRAND conducts an extraordinary research to develop a cost-effective solution which can develop mirror shine just in 2 step buffing process. CROWN BRAND launches a pair of quick metal polishing compounds suitable for all metals.
1. Step 1 – CM22(BLUE): CROWN CM-22 (Blue) is a universal compound specially designed with innovative raw materials to achieve fast cutting & shining effect in one step. It is capable to achieve scratch-free surface in short time, less consumption, low residue & no rework. It is suitable for Stainless Steel, Brass, Copper, Aluminium, Copper, Gold, Silver, Platinum, Zinc surface.
Benefits:
- Get Cutting + shining in the single step.
- Fast cutting action. It increases daily productivity.
- Less consumption. It reduces overall production cost.
2. Step 2 – CM48(BLUE): CROWN CM-48 (Pink) is a universal compound formulated to produce a deep mirror finish on workpiece with less consumption, fast polishing action, and low scrap. Resulting into a Flawless surface and high gloss mirror shine, it transforms work-piece into a high-end luxury item. Its universal nature can yield high gloss finish on Stainless Steel, Brass, Copper, Aluminium, Copper, Gold, Silver, Platinum, Zinc surface.
Benefits:
- Produce Mirror Shine at Low Consumption.
- Fast Polishing action. It increases daily productivity.
- Get Mirror Finish in just second step.